How do you translate dense SEO data into a mobile experience that’s fast, focused, and truly useful on the go?
Evgeniia Kuzina
How do you translate dense SEO data into a mobile experience that’s fast, focused, and truly useful on the go?
Evgeniia Kuzina
Collabim is a comprehensive SEO analytics platform trusted by marketing professionals to monitor rankings, domain visibility, and search trends. While the desktop tool offered depth, it lacked accessibility for users needing insights on the go.
My role
As a UX/UI designer my role was to reimagine this experience for mobile, designing an app that distilled complex reports into clear, actionable insights. The challenge was not only to fit data into a smaller screen, but to create a focused, decision-ready tool that empowered marketers to check performance quickly without being overwhelmed.
Collabim is a comprehensive SEO analytics platform trusted by marketing professionals to monitor rankings, domain visibility, and search trends. While the desktop tool offered depth, it lacked accessibility for users needing insights on the go.
My role
As a UX/UI designer my role was to reimagine this experience for mobile, designing an app that distilled complex reports into clear, actionable insights. The challenge was not only to fit data into a smaller screen, but to create a focused, decision-ready tool that empowered marketers to check performance quickly without being overwhelmed.
Challenge
The existing web platform was powerful but too complex and not optimized for mobile use. Power users needed a way to stay informed on the go — checking rankings, alerts, and visibility drops without being tied to their desks.
The real challenge was to translate dense, spreadsheet-like data into a mobile experience that was lightweight, focused, and decision-ready, while still preserving the depth and credibility of the insights.
Challenge
The existing web platform was powerful but too complex and not optimized for mobile use. Power users needed a way to stay informed on the go — checking rankings, alerts, and visibility drops without being tied to their desks.
The real challenge was to translate dense, spreadsheet-like data into a mobile experience that was lightweight, focused, and decision-ready, while still preserving the depth and credibility of the insights.
My approach
I started by identifying the core actions users truly needed on mobile: quickly checking keyword positions, monitoring visibility trends, and receiving alerts when significant changes occurred. Rather than replicating the complexity of the desktop platform, the goal was to create a complementary, mobile-first experience.
I designed a streamlined interface focused on clarity and speed. With minimal navigation, essential charts, and smart summaries that highlighted only what users needed to act on. This approach not only reduced cognitive load but also positioned the app as a decision-ready companion, perfectly aligned with the fast-paced workflow of marketing professionals.
My approach
I started by identifying the core actions users truly needed on mobile: quickly checking keyword positions, monitoring visibility trends, and receiving alerts when significant changes occurred. Rather than replicating the complexity of the desktop platform, the goal was to create a complementary, mobile-first experience.
I designed a streamlined interface focused on clarity and speed. With minimal navigation, essential charts, and smart summaries that highlighted only what users needed to act on. This approach not only reduced cognitive load but also positioned the app as a decision-ready companion, perfectly aligned with the fast-paced workflow of marketing professionals.
Outcome
The final design delivered a mobile companion app that keeps users informed in seconds, not minutes. By surfacing only the most critical insights, marketers can now glance at rankings or alerts and take action immediately without digging through endless tables.
Beyond improving day-to-day usability, the app also became a strategic milestone for Collabim: a first step in expanding their product ecosystem beyond desktop, proving the value of mobile as a channel for growth and customer retention.
Outcome
The final design delivered a mobile companion app that keeps users informed in seconds, not minutes. By surfacing only the most critical insights, marketers can now glance at rankings or alerts and take action immediately without digging through endless tables.
Beyond improving day-to-day usability, the app also became a strategic milestone for Collabim: a first step in expanding their product ecosystem beyond desktop, proving the value of mobile as a channel for growth and customer retention.
Reflection
This project highlighted the importance of designing for context, not just content. On desktop, users analyze and compare; on mobile, they need instant clarity and confidence to act.
By focusing on intent-driven interactions, I learned how to create a mobile experience that extends, rather than replicates the full platform.
It also reinforced my belief that good UX isn’t about simplifying data, but about translating complexity into decisions. This approach helped me shape a tool that empowers marketers on the go, while supporting Collabim’s long-term vision of accessibility beyond desktop.
Reflection
This project highlighted the importance of designing for context, not just content. On desktop, users analyze and compare; on mobile, they need instant clarity and confidence to act.
By focusing on intent-driven interactions, I learned how to create a mobile experience that extends, rather than replicates the full platform.
It also reinforced my belief that good UX isn’t about simplifying data, but about translating complexity into decisions. This approach helped me shape a tool that empowers marketers on the go, while supporting Collabim’s long-term vision of accessibility beyond desktop.
Latest projects
UX
UI
Product design
Turning complex financial data into one clear overview
Redesigned the web app for Finbricks (subsidiary of KB SmartSolutions), creating an intuitive dashboard that consolidates accounts from multiple banks into one user-friendly interface.
UX
UI
Product design
Turning complex financial data into one clear overview
Redesigned the web app for Finbricks (subsidiary of KB SmartSolutions), creating an intuitive dashboard that consolidates accounts from multiple banks into one user-friendly interface.
UI
Concept
Designing a Product Finder for Pet Owners
Created a concept for Brit that helps pet owners easily navigate product categories and make confident choices tailored to their pets’ needs.
UI
Concept
Designing a Product Finder for Pet Owners
Created a concept for Brit that helps pet owners easily navigate product categories and make confident choices tailored to their pets’ needs.
Latest projects
UX
UI
Product design
Turning complex financial data into one clear overview
Redesigned the web app for Finbricks (subsidiary of KB SmartSolutions), creating an intuitive dashboard that consolidates accounts from multiple banks into one user-friendly interface.
UI
Concept
Designing a Product Finder for Pet Owners
Created a concept for Brit that helps pet owners easily navigate product categories and make confident choices tailored to their pets’ needs.